Proud2

INFO:

In line with their tradition of taking on iconic venues, making them relevant to new audiences, Proud Group is set to redesign and reopen The O2 superclub, matter, as Proud2. Following an extensive renovation of the
current industrial-style interior, the venue will be transformed into a decadent, glamorous nightspot that will run sensational weekend club nights and circus-themed productions.

The new and exciting Proud2 will be the latest development in the group’s plans to reinvigorate the landscape of London nightlife. Following an extensive refurbishment, the North Greenwich superclub is set to define destination clubbing in the capital with its ultra stylish interiors and bold, all encompassing music and entertainment programme.

Proud2 will take its established brand of ‘experience clubbing’ to a new and exciting level. Offering an innovative twist on the traditional club experience, Proud2 will be a visual spectacle with grand scale circus themed productions which will include headline acts, fire breathers, trapeze artists, snake charmers, aerialists and performance art.

Renowned for its cutting edge interiors and all-encompassing entertainment policy, Proud2 will take the party scene by storm. Proud2 will deliver the kind of dramatic, visual nightlife experience commonly found in Las Vegas and LA. Meanwhile, the design will also take its inspiration from the glamorous, wildly decadent nightclub interiors typically found in Las Vegas or Ibiza.

Boldly re-imagining the venue’s current stark industrial space, Proud2 will feature luxurious design details, such as studded brass clad bars and 60s modernist chandeliers with dramatic statement pieces reminiscent of the Hollywood Regency era. Geometric painted walls will lead guests into the club towards a hip ‘Op art’ balcony.

The second floor will boast an opulent 'Leopard Lounge’ with gold Art Deco inspired leopard sculptures set amongst a backdrop of lavish turquoise marbling. The gentleman's club situated on the first floor and a mezzanine VIP snug on the second will epitomise sensuality and opulence. The interior been re-imagined by boutique design firm, House Proud, spearheaded by designer, and journalist and TV presenter, Danielle Proud.